What Type Of Data Services Does A Firm That Measures Tv Ratings Offer?
1923
Nielsen is founded and incorporated in Chicago
1923
Engineer Arthur C. Nielsen borrows $45,000 to start a business that volition test the quality of conveyor belts, turbine generators
1923
First marketing research and functioning surveys produced
1924
Upper-case letter increased from $45,000 to $55,000
1927
First industrial marketplace survey produced
1929
First consumer marketplace survey produced
1931
Capital increased from $55,000 to $93,333
1933
Nielsen launches an index to measure drug and retail store sales
During the Depression, Nielsen shifts to measuring consumer sales
1934
Company debuts the department store and food indexes
1934
Nielsen begins measuring food and department store sales
1934
Client Service team is formed to help clients maximize effectiveness of Nielsen data
1935
Arthur C. Nielsen invents market share concept when auditors survey store shelves to make up one's mind sales patterns
1936
Nielsen launches its general store index
1936
Nielsen acquires rights to the Audimeter, a device that attached to a radio to record when information technology was on and what station it was tuned to
1936
Company begins developing its Radio Index
1938
The Liquor Alphabetize launches
1939
Nielsen opens office in the U.M., the company'south start international role
1941
Visitor doubles the size of its U.S. headquarters building due to continued growth
1942
The Nielsen Radio Index is launched in the U.Due south.
1944
Nielsen opens office in Canada
1946
First Nielsen mailable Audimeter is presented to radio manufacture
1947
The Consumer Index debuts
1948
Nielsen introduces the Pharmaceutical Index
1948
Nielsen opens office in Commonwealth of australia
1948
Art Nielsen, JR. champions Nielsen'south investment in Univac i, the first commercial figurer to concenter widespread public attention
1950
The Nielsen Television Index starts in U.Southward. using a device based on the Audimeter
1950
Nielsen launches TV audition measurement in the U.Southward.
1952
Nielsen office opens in the Netherlands
1953
Visitor increases the size of its U.S. headquarters building by sixty%
1953
Nielsen offices open in New Zealand and Belgium
1954
Nielsen Station Index Service formed to provide local market Tv audience measurement in U.S.
1954
Nielsen office opens in Germany
1954
The Nielsen Station Index service expands to the top 30 U.S. markets
1955
Nielsen creates the designated market area concept in the U.S., establishing parameters for a specific idiot box marketplace
1955
Nielsen function opens in Ireland
1955
Nielsen establishes services and a European cardinal operations facility in Switzerland
1956
Company opens an office in Fond du Lac, Wisconsin, Nielsen's starting time branch operations facility in the U.S.
1957
Arthur Nielsen Jr. becomes company president
1957
Nielsen establishes a coupon immigration house in the U.S., streamlining couponing for manufacturers and retailers
1957
Nielsen role opens in Sweden
1958
Nielsen Company stock made available to the U.S. public
1959
Company establishes Montreal co-operative to provide amend service to Canadian clients
1959
Nielsen part opens in France
1960
Nielsen office opens in Nippon
1961
Nielsen offices open up in Grand duchy of luxembourg and Republic of austria
1961
Nielsen launches new product service to evaluate the sales of new consumer products every bit manufacturers broaden product lines
1962
Nielsen measures that more than 29 one thousand thousand homes tuned in to lookout NASA blast astronaut John Glenn into space
1962
Company opens new Canadian office edifice in Toronto
1963
Nielsen office opens in Italy
1963
Fine art C. Nielsen Sr., Chairman and Founder, receives Parlin Memorial Award, which honors people who have fabricated outstanding contributions to the field of marketing research
1963
Measurement of sales at mass merchandisers debuts
1965
The Nielsen Station Index Service introduces the Viewers in Profile (VIP) report, which stations employ to sell TV time to advertisers in the U.S.
1970
Los Angeles becomes the second Nielsen Station Alphabetize metered marketplace
1971
Nielsen introduces the Storage Instantaneous Audimeter, capable of storing Television set fix usage data and forwarding information overnight via phone line
1973
Visitor begins offering national daily Boob tube ratings in the U.S.
1973
Nielsen moves its headquarters to Nielsen Plaza in Northbrook, Illinois
1976
Chicago becomes a metered local TV market
1977
Nielsen implements automated measurement of TV lineups, electronically tracking network feeds to local affiliates
1977
Nielsen pioneers scanning of retail shop universal product codes (UPCs) in the U.S.
1979
Company introduces Scantrack, giving clients the ability to track specific marketplace trends, produce custom reports and develop better marketing and distribution plans
1980
Nielsen launches Scantrack service in U.S.
1980
Company debuts Nielsen Homevideo Index to measure viewing of cable, VCRsouth, and other new technologies
1982
The Company'southward new Piggyback home unit allows Nielsen to use household phone lines for data transmission
1983
The final episode of M*A*Southward*H earns a 60.2 Nielsen rating, the record for the highest rated telecast in the U.S. to date
1984
The Dun & Bradstreet Corporation acquires Nielsen
1985
Visitor forms Nielsen Syndication service to provide Idiot box audience measurement for growing syndication business
1985
Nielsen meters Television set viewing in more than 5,500 U.Due south. homes and generates approximately $100 million in revenue
1987
Company launches the People Meter in the U.S. to produce national Tv set ratings with daily demographic information
1988
Nielsen Homevideo Index continues to add together channels every bit cable reaches 54% of U.S. Idiot box households
1988
Company launches cash slip methodology to measure shopper activeness in discount supermarkets
1988
Nielsen introduces paw-held scanners then that household members can record UPC-coded purchases
1988
Nielsen acquires Logistics Information Systems, whose software helps profitably manage shelf infinite and display areas
1991
Nielsen consumer panel expands to twoscore,000 U.S. homes
1991
Earth's single-source panel established in Germany
1992
Company offers national and local Hispanic services in the U.South., and Los Angeles is the kickoff local Hispanic market place
1992
Nielsen Workstation delivers Nielsen data to the personal computer
1992
The Nielsen Workstation wins 2d identify at the Information Industry Association's Product Accomplishment Awards
1993
Nielsen becomes the first to offer scanning-based information from warehouse clubs in the U.S.
1993
Nielsen Opportunity Explorer and Nielsen Promotion Simulator place beginning in the Information Industry Association'south Product Accomplishment Awards
1994
Scantrack launches in Western Europe
1994
Nielsen acquires Survey Inquiry Grouping (SRG), the marketplace research leader in Asia
1994
Nielsen establishes articulation venture with Amer World Research in Eastern Europe, North Africa and the Middle East, expanding global footprint to 76 countries
1994
Nielsen announces the U.S. Hispanic Consumer Panel
1995
Nielsen now operates household panels in 15 countries, having added more than twenty,000 households in Canada, Due south Africa and France
1995
Nielsen asserts its authorisation in the marketing information industry by successfully winning back 26 consumer packaged goods clients
1996
Dun & Bradstreet splits Nielsen into ii separate companies; i responsible for Boob tube ratings, and one responsible for consumer shopping trends and box-office data in the U.S.
1999
Dutch publishing company VNU acquires Nielsen's lookout man business
2000
Nielsen launches weekly cyberspace usage and advertizement service equally most 100 million Americans are going online
2000
Launch of National Census Service that covers fifteen,000 stores in the U.K.
2002
Launch of European Operations Facility
2003
Nielsen doubles its national TV sample from 5,000 to ten,000 U.Southward. households
2003
Nielsen Global Technology and Data Center opens in Florida
2005
In the U.S., Nielsen introduces the active/passive meter to capture viewer information in digital and analog viewing environments
2005
Nielsen'southward U.South. Syndicated Idiot box Audition reports include time-shifted viewing for the first fourth dimension
2006
David Fifty. Calhoun becomes CEO of Nielsen
2008
Nielsen develops reports that detail media usage beyond screens - television, internet and mobile devices - to meet broadcasters' expanding needs
2011
Online Campaign Ratings launches, setting a new standard in online ad measurement
2011
Nielsen problems initial public offering and lists every bit a publicly traded company on the New York Stock Substitution
2012
Nielsen becomes the first official market researcher for the Olympic Games
2013
Nielsen acquires Arbitron and launches Nielsen Audio
2013
Nielsen is selected for the Standard & Poor's 500 Index
2014
Mitch Barns becomes Nielsen's CEO
2015
Nielsen named to the DiversityInc Top 50 Companies for Diversity for the 2nd consecutive year
2015
Nielsen acquires eXelate, setting the stage for the development of the Nielsen Marketing Cloud
2015
Digital in Boob tube Ratings launches
2015
Company debuts Nielsen Total Audience, bringing comparable representative measurement of media consumption across all platforms and devices to the industry for the first time
2017
Nielsen acquires Gracenote, the industry'due south premier provider of media and entertainment metadata
2017
Digital in TV Ratings becomes the second component of the Nielsen Full Audience framework to proceeds MRC accreditation
2017
Nielsen named to the DiversityInc Top l Companies for Diversity for the fourth sequent yr
2017
Visitor unveils the Nielsen Connected Arrangement, the FMCG manufacture's commencement truly open, cloud-based and highly scalable technology platform
2017
Nielsen offers Nielsen Subscription Video On Need (SVOD) Content Ratings, a syndicated solution to independently measure subscription-based streaming content
2017
Nielsen selected equally an index component of the Dow Jones Sustainability North America Alphabetize, which tracks the financial performance of leading sustainability-driven companies worldwide
2017
Forbes ranks Nielsen No. 30 out of 100 on their list of World'due south Most Innovative Companies
Source: https://sites.nielsen.com/timelines/our-history/
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